Tuesday, July 06, 2004

The customer is always right? Not anymore:

"Some retailers are deciding that the customer can be very, very wrong -- as in unprofitable. And some, including Best Buy Co. Inc., are discriminating between profitable customers and shoppers they lose money on.
Like a customer who ties up a salesworker but never buys anything, or who buys only during big sales. Or one who files for a rebate, then returns the item.
'That would be directly equivalent to somebody going to an ATM and getting money out without putting any in,' Brad Anderson, Best Buy's chief executive, said in a recent interview. 'Those customers, they're smart, and they're costing us money.' "

Uhh...so, maybe you should alter your business model a little bit? Frustrated with "extreme price shoppers"? Best Buy is frustrated with extreme price shoppers??? WTF is that all about? I mean, honestly, I'd assume that the store's name means something, wouldn't you? For some reason they are bitching that they don't make money off of people who only shop during sales...

Pardon my language, but so fucking what? That's the sale-shopper's fault? I don't think so, Tim.

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